Making mindful fashion
effortless
GYST was founded with a simple mission: help people love what they wear while caring for the planet. We're building the tools to make sustainable fashion choices easy and enjoyable.
Fashion that feels good—inside and out
The fashion industry is one of the world's largest polluters. We believe technology can help change that—not by guilt-tripping people, but by making sustainable choices the easy choice.
GYST helps you get more from what you already own, discover amazing secondhand finds, and build a wardrobe you truly love. Because the most sustainable outfit is one you'll actually wear.
What we stand for
Our values guide every decision we make, from feature development to partnerships.
Sustainability First
Every feature we build considers its environmental impact. We believe fashion can be both stylish and sustainable.
Community Driven
GYST is built for and with our community. Local thrift shops, conscious consumers, and sustainability advocates shape our roadmap.
Privacy Protected
Your wardrobe data is yours. We never sell your information and use industry-standard encryption to keep it safe.
Innovation Forward
We leverage cutting-edge AI to make sustainable fashion choices easier, not harder. Technology should empower mindful living.
Our journey
From idea to impact—here's how we got here.
The Idea
Born from frustration with cluttered closets and fast fashion guilt, GYST began as a vision for sustainable fashion.
Development
Building the app with AI-powered features using Claude for intelligent wardrobe management.
Coming Soon
Preparing to launch GYST and connect local thrift shops with conscious consumers.
Powered by innovation
We partner with industry leaders to bring you the best experience possible.
Get in touch
Have questions, feedback, or partnership inquiries? We'd love to hear from you.
Join the movement
Download GYST and start your sustainable fashion journey today.